in west philadelphia born and raised on the playground, is where i spent most of my days… just kidding. this is not the bel-air you know.

bel-air is a modern and more dramatic reimagination of the classic and beloved sitcom ‘the fresh prince of bel-air.’ in early 2023, i worked with the team at worthi, an ethnographic agency, to build out a content creator and influencer campaign strategy for its season two rollout on peacock. 

our mission was ideate content concepts for peacock to deploy in partnership with credible, high-reach influencers and creators who could engage existing fans of the show and entice new audiences to tune in. this campaign was brought to life in a series of influencer and creator activations across tiktok and twitter.