in summer 2023, i worked with splendid spoon—a plant-based meal delivery service making delicious, ready-made food to fuel their customers. 

i was responsible for ideating and producing content for tiktok. the approach? creating relatable content with the ‘conscious careerist’ in mind—someone who has a busy lifestyle because of work but still wants to make healthy choices.

being that the audience profile really suited my personal lifestyle, it wasn’t hard for me to channel my inner corporate girlie and showcase why splendid spoon was a healthy and convenient option to consider. plus, getting monthly shipments of free food directly to my door didn’t hurt either.