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WiLlY'S MeXiCaNa gRiLl

creative ideation + content creation

tacos, burritos, and cheese dip… oh my.

in early 2023, i worked with the team at vert (a digital advertising agency) to ideate and create tiktok content for willy’s mexicana grill—an atlanta-based restaurant chain offering some of the city’s favorite mexican food.

our focus was to showcase the freshness of the menu by shooting behind-the-scenes footage and tap into foodie culture and trends on tiktok, all while showing local love to fans of the brand.

this led to brand moments where i got to channel my inner kardashian and wrap myself in a burrito blanket.

TIKTOK CREATION

@willysmexicana We're shaking up lunch, Kardashian style! Who else loves a good salad shake? 🥗#KardashianShake #WillysSalad ♬ original sound - Health Nut
@willysmexicana

We just want to thank whoever invented buffalo sauce for bringing it to the people. 🙌🌯

♬ Trap Mafia - Lastra

@willysmexicana Having good food makes the festival vibes just right. (Even if you have to get a little creative 😉 ) #420FestATL #420Fest ♬ Monkeys Spinning Monkeys - Kevin MacLeod & Kevin The Monkey
@willysmexicana They say preparation is the key to success. That's very true but we just wanted to write this list down before we got the margaritas. 👀🍹 #CincodeMayo ♬ Jarabe Tapatio - (Mexican Hat Dance) - Sr Ortegon

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