lET’s CREaTe SoME COOl Sh*t.

the em dash co. is a one-woman-led content and creative development agency specializing in content creation, creative ideation, and strategy. my mission is to create moments for brands that leave their audience and all of humankind feeling inspired. otherwise, why the hell are we even here? ya know? 🤷🏾‍♀️

WHo I WOrk WItH

BRaNDs & agENcIEs

lancing up ideas ain't free. if you need to pull in a creative or strategist for a campaign, pitch, or digital content brief i’m your girl. i’ve worked with both brands and agencies to help them achieve their goals. 🙌🏾

CREatoRs & InfLUenCErS

even creatives need help being creative. think of me as your collaborator. i can support you on a lot of the things that you probably don’t have time for—capturing behind-the-scenes content, coming up with awesome ideas, securing your bag. whatever it is, i just want to see you win. 💪🏾

Who TF Is ShE?

JAYde I. PowEll
FOUndEr & HeaD OF CREatIVe

jayde i. powell is the creative and strategist behind the em dash co. she has ten years of experience creating content and ideating for brands of all sizes across industries. when she’s not doing super sexy marketing tings, she frequently travels between her home in atlanta, georgia, and brooklyn, new york. 👸🏾🤳🏾

CREATIvE ThiNkINg rEQuIRes pEAcEfUl ENeRGy.

here are the things i value:

  • not overworking.

  • trusting the process.

  • human-like communication.

  • ideating like there’s no budget.

  • celebrating the diversity of experience.

  • cultivating a community of collaborators.

  • independent and collective brainstorming.

WTf iS An EM daSh?

it’s a punctuation mark, of course,
but it’s also my agency.

the name of the em dash co was inspired by my favorite punctuation mark—the em dash. never fully understanding how to use commas correctly (and not really willing to learn), i began using it as a stylistic choice in my written work throughout my career.


grammatically, the em dash is known to be a very versatile punctuation. it’s not as formal and can replace other punctuations like commas, parentheses, colons, and semicolons, making it feel more approachable. it draws attention to the reader’s eye and leaves them longing for what’s next in the story—and what’s next in the story is open for imagination. 💡

 LOOkinG fOR My woRk? SAy LEss. 💅🏾

this is what we in the industry call—
“the stuff i got paid to work on.”